Below you will find a sample questionnaire from an actual Mystery
Shopping assignment. Please note that questionnaires vary from
company to company.
Name Of Business
Type Of Visit
Your Mailing address
Establishment City, State Zip
Before entering, Is the open sign noticeable?
From the end of the block
From across the street
Is the outside of the business attractive and inviting?
Were you acknowledged upon entering the business?
Did the atmosphere of the business feel welcoming?
If the business is a retail shop, please walk around.
Are you able to see and reach all of the merchandise?
Is the display of the merchandise attractive?
Are the shelves well stocked?
Are the prices clearly marked?
Were you asked if you needed help?
Were the store employees friendly? Knowledgeable?
No not at all.
If a purchase was made, please describe the customer
service of the cashier.
Were you given a receipt, and was it correct?
Yes and t was correct
Yes and it wasn't correct
No receipt was given
Were you thanked for shopping at the store?
If the business is a restaurant, is the set up of
the establishment attractive? Describe.
Is the menu clear and attractive?
If you are ordering food/beverage, are the employees
taking your food order helpful and courteous?
How long did it take to receive your order?
Was your order correct?
Were the restaurant employees friendly? Knowledgeable?
How would you rate the cleanliness of the business?
Not clean at all.
Please describe your overall experience with this
Would you recommend this place of business to your
As a consumer, would you go back to this place of
business to make a purchase, utilize a service or
to eat? Why/why not?
Please list any comments or concerns about the business.
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